What is Better - BlackHat or WhiteHat? by lokeshthegeek12556

Since SEO online marketing was coined there've been a couple of opposing techniques wrestling for complete control. Black-hat and white-hat.

Black-hat marketing is actually underhand marketing and manipulation of technology to sell websites and products without a thorough presentation to the consumers. White-hat promotion involves marketing of websites, products and services by habituating techniques which are never frowned upon on by the consumer.

Email spam, junk mail, keyword stuffing and forum posting spamming are the tools of the black-hat marketer. The white-hat marketer relies on good interaction with his potential and existing customers to foster a long term mutually beneficial relationship.

The tools for the white-hat marketers are more obscure than the obvious in your face tactics of the black-hat marketer. But they are much more effective in the long run.

Black-hat techniques work with a shot gun mentality, "You bound to hit something if you use a shot gun in a dense population". That does work with the short term profit but it becomes unsustainable as your conversion diminishes because more and more people become weary of hearing from you.

That shot gun approach has survived only because the internet is growing at a phenomenal rate and new customers sign up to make their lives easier every day.

It is believed|I believe} that white-hat marketing is tougher to stick to but finally| imparts constant flow of consumer orders and re-orders. Black-hat experts all agree on one statement about black-hat methods, "Do not gestate the same customer to order twice."

Knowing what I said above it is clear that white-hat is the most effective approach to establish a successful and ever lasting web marketing campaign. It has its disfavors in that establishing trust consumes time, and that's why I suggest that you begin slow, establish your rapport and brand employing free marketing methods such as article writing, consistency, integrity besides superior customer service.


The author is a qualified web marketer. To know more about BlackHat Marketing, have a look at Why Black Hat Marketing Strategies prove futile in the long run?.

Article Source: http://www.articledashboard.com/Article/What-is-Better---BlackHat-or-WhiteHat?/736108